Mahsa Sadeghi
Abstract
Today, advertising plays an important role in human life and many aspects of the society’s activities; as a result, texts written in this field are of the same importance. From the viewpoint of functional linguistics, especially Halliday and Hassan’s Cohesion Theory (1976), one of the main ...
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Today, advertising plays an important role in human life and many aspects of the society’s activities; as a result, texts written in this field are of the same importance. From the viewpoint of functional linguistics, especially Halliday and Hassan’s Cohesion Theory (1976), one of the main factors of meaningfulness and effectiveness of a text is cohesion which is divided into three categories: grammatical, lexical, and conjunctional. It is expected that advertising texts, which are written with the purpose of persuading the target audience, have strong cohesive relations. Since food products are among the most necessary needs for human, the advertising for these products is of main importance for food industry producers. Due to the importance of cohesive and effective advertising texts as well as the key role of cohesive relations in these texts, the present research aims to investigate grammatical cohesive devices, in a selection of Persian and English media advertising texts (50 sample texts for each). The results show that reference and ellipsis are the most frequent cohesive devices in both English and Persian texts. It was also found that while the roles of the two are almost the same in the Persian texts, the role of reference is much more prominent than that of ellipsis in the English texts.
Roohallah MuhamadAliNejadOmran; Hesam EmamiDanaloo
Abstract
The first five verses of Surah Al-Alaq, due to the available news based on the connection of these verses with the beginning of the revelation of the Holy Quran and the revelation of the Holy Prophet in Hara Cave, has always been the focus of Muslim and non-Muslim Islamic-scholars. Most scholars consider ...
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The first five verses of Surah Al-Alaq, due to the available news based on the connection of these verses with the beginning of the revelation of the Holy Quran and the revelation of the Holy Prophet in Hara Cave, has always been the focus of Muslim and non-Muslim Islamic-scholars. Most scholars consider these verses to be separated and unrelated to the other verses of this Surah. At first glance, the connection and cohesion between the words and phrases in the Qur’an’s Surahs may not be clear and there may not be clear message from it. The present study, based on Neal Robinson’s Communication Model, which is based on the repetition of words, analyzes the cohesion among the verses of Surah Al-Alaq and critiques of the content of the news about the revelation of the Holy Quran. By determining the parts of the Surah and investigating the relationship between sequential sections with the help of hooked words and also utilizing a Mirror Model (i.e., face to face), a connection between the first parts of Surah Al-Alaq (verses one to five) and other parts are established, and the cohesion among the verses of this Surah, which has been wisely devised, is proved. Also, the critique of the news in which the revelation of the verses of this Surah is assumed to be separated and the dating of Surah Al-Alaq shows that the first five verses of Surah Al-Alaq are completely related to other verses of this Surah.
Ebrahim Rezapour; Shiva Ahmadi
Abstract
Nominalization is one of the metaphors introduced by Halliday, which is a part of ideational meta-function. The present research study is an attempt to investigate the role of nominalization in political Persian and English discourses from Van Dijk’s Critical Discourse Analysis (CDA) perspective. ...
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Nominalization is one of the metaphors introduced by Halliday, which is a part of ideational meta-function. The present research study is an attempt to investigate the role of nominalization in political Persian and English discourses from Van Dijk’s Critical Discourse Analysis (CDA) perspective. In so doing, it attempts to answer the following research questions: (1) Does nominalizations have any role in cohesion and coherence as well as in marginalization and highlighting in the text? (2) What’s ideological role of nominalization in Persian and English political discourse? (3) In which discourse (Persian or English) more nominalizations are used? By studying 22/5 pages of English newspapers (Guardian, USA Today, Telegraph and New York Times) and 22/5 pages of Persian newspapers (Keyhan, Qods and Shargh) focused principally on Iran’s nuclear program negotiations, it was discovered that nominalization can cause marginalization and highlighting by changing information construction of the sentence (theme and rheme), referring to presuppositions, using entailment, omitting the agent and changing the mental models. Nominalization helps the author to make reference to the background knowledge of the reader without giving any repetitive information (coherence). It also helps the writer to use nouns (next to each other) which have the same conceptual meaning (cohesion). Furthermore, it can be concluded that this metaphor is used more frequently in Persian newspapers than in English ones.
